The Influence of Parasocial Relationships on Gen Z’s Purchase Intention

Thank you for your interest in participating in this study.

This survey is being conducted as part of a Bachelor's thesis in Business Administration and aims to investigate how parasocial relationships with content creators influence consumers' purchase intention.

Before you begin

To participate in this study, you must:

• Be 18–29 years old.

• Currently follow at least one content creator on social media (e.g., YouTube, TikTok, Instagram, Twitch, Facebook, etc).

If you do not meet these criteria, you will unfortunately not be eligible to participate.

What to expect

• The survey will take approximately 5-7 minutes to complete.

• You will first be asked to choose one content creator whom you currently follow and engage with regularly.

• Please keep the same content creator in mind throughout the entire survey and answer all questions based on that person.

• There are no right or wrong answers. Please answer honestly according to your own opinions and experiences.

• Once you begin the survey, please try to complete it in one sitting.

Confidentiality

Your participation is completely voluntary, and you may stop the survey at any time before submitting your responses.

All responses are anonymous and will be used solely for academic research purposes. No personally identifiable information will be collected, and all data will be treated confidentially in accordance with applicable data protection regulations.

Contact Information

If you have any questions about this survey or the research study, please feel free to contact the researcher at:

Email: tran.thuysongthu@fh-swf.de

By selecting "Next", you confirm that you have read the information above and voluntarily agree to participate in this study.